Elevating the field of radiology.
Through the principle of unity and by simplifying how technology is used, the Sirona workspace empowers radiologists to amplify their workflow each day. This cloud-native unified software combines applications with intelligent tools, increasing job satisfaction by reducing tedium and improving efficiency.
The elevated Sirona brand is clear, calm, peaceful, and represents a natural ease and flow, bringing radiology out of the dark and into the light. Flowing water, blue clouds, sand patterns, crisp landscapes and images of light refraction represent the calm moments and brilliant clarity that Sirona brings to radiologists and the future of diagnostics.
Agency: Recreation. Role: Art Director & Designer. Copywriting: Zoe Drazen. Creative Direction: Chris Inclenrock.
