Marking an Uptown Oakland creative arts community.
Potentially the first site of the Oakland Art Murmur, Rasa is a 65-unit development that embodies Oakland artistic values while delivering curated amenities and a cultured lifestyle. The ground floor houses a displaced Uptown art collective.
Recognizing Rasa’s foundations as a renowned arts community, a mark expressing growth and plurality references the location’s unique past. The visual expression of "from the ground floor up" pays homage to the community and art collective below, and is an effortless extension of the eclectic energy and influence alive in Uptown Oakland.
Agency: Allis. Role: Designer. Art Direction: Kile Brekke. Creative Direction: Matthew Connolly. Copywriting: Heidi Olson.
