Citizen is an advertising agency that leads with its values. For this portfolio site overhaul concept, it was important that those values be prominently featured. We partnered closely with developers to ensure a back-end that allows for a completely modular design, with options for minimizing and maximizing content to suit the user’s desired experience. The goals and values of each story, however, always take center stage.

Agency: Citizen Group. Role: Designer & Art Director. Co-design & Art Direction: Lily Donovan-Seid.